Mar 30, 2008
I don't want to bore you with all the details and I'm sure you can find long, well written explanations of the panels on professional blogs. Here, I'll just note what I found interesting from the ones I attended.
In true slacker fashion, I will write up the first day. More to come.
Panel: Horrible Ads: A panel with Jeff Jarvis and others discussing last year's worst advertising campaigns
- Rules #101 : When making an ad, make sure your audience can remember your brand name
- Don't mess with Wikipedia because you will be found out
- Don't make up socialibility where it doesn't exist (The Cisco "human networking" example)
- Vespa: Started a blog and let it die after a few entries. If you start it, finish it!
- Whole Foods CEO: Don't lie about your competition
- Whatever you do, don't insult your audience's intelligence
Panel: Steven Johnson & Henry Jenkins: An optimistic view on collective intelligence
- How is it that people find the time and devotion to fan sites?
- Most pink collar workers need high levels of expertise to get the job. Once they have it, they are only required to use a small portion of their knowledge at work. They then seek out respect and a reputation outside of the office - this is possible in an online space. Hence, the motivation for hours spent creating online communities
- Harry Potter has enabled kids to seek out larger text to read as well as learn about the legal process and fair trade when they try to publish their own works.
- There's a shift from "I" to "We"
- A large reason why Barack Obama is popular amongst younger voters: he is the stub in the Wikipedia entry and we are all filling out the entry together (interesting wording that caught my attention)
- "miracle of aggregation"
- In a betting market, there is a cost to be wrong. If there's something at stake, does a voter with a 'wrong' vote stay quiet?
- If you don't know enough about a subject, don't vote! (brings up the question of how informed are we as a society about the current issues and our presidential candidates' take on them)
Panel: Worst. Website. Ever: A complete riot. Some of the most hilarious moments at SXSW. Loved it.
- What makes a horrible website? It is: Inane. Derivative. Evil.
(derivative example: Facebook for Senior Citizens. Threadless for Pants - Pantless)
Sites presented: Presca.st, Flockd Up, HappyNetBox, Sickr, Mmomerce, PeopleIPO.
After this, we'd gone to Spaghetti warehouse. Because where do you eat the best Italian food? In Texas, of course. And how do you know it's the best? Your food has a tiny plastic Italian flag on it to remind you of the cuisine in case you'd forgotten.
Good times on 6th street afterwards. Got a cowgirl hat. :)